We send visitors to your page with the intent of leaving a 5 star rating. We can't guarantee that every review will be 5 stars, as ultimately, we can't control who leaves the review. However, in most cases, 95%+ percent of your reviews will be 5 stars with favorable comments about your business. We work hard to maintain a quality service.
It varies quite a bit, but they will likely leave positive comments about your business / service and customer service. If you already have reviews, they may use details about your business to aid them in their review. For instance, you won't receive a review about your "restaurant" if you own an auto body shop; it will be accurate to your business and helpful to your visitors. We have a high level of customer satisfaction with these services.